This is an inverted form of wishful thinking: wanting something to be true doesn't make it true, and wanting something to be false doesn't make it false. They can be used to engage customers with human-like, personal approach. If you are interesting in marketing automation tools that appeal to emotions, you can try using chatbots. You don't want to have liver cancer, do you? Therefore, the X-ray is wrong." Some of the common ad themes appeal to feelings and values such as love, happiness, family, friendship, need for fame, respect, and recognition. But remember, an emotional appeal is an argument that only appeals to the emotions, without using facts, evidence, logic, or reason.
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